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Marketing campaign ideas growing your business and maintaining your income means constantly creating posts and promotions. But motivation can be hard to find. It is especially true if your recent marketing push has failed or your engagement rate is low.
Reality? Too many businesses do catch in the trap of ad hoc marketing. Random promotions with no end goal, strategy, or definition of “success.” If you’re stuck or unsure what to promote and post next, we can help. This guide explains how to set up meaningful marketing campaigns and gives many examples to help you spark new ideas.
What Exactly is a Marketing Campaign Ideas?
Let’s start by breaking down the basics.
A “campaign” is a marketing staple, but perhaps it’s not discussed enough.
A marketing campaign is a promotional campaign or initiative carried out by a brand, usually linked to an overall business objective. Campaigns promote content and creativity (think: ads, videos, photos, blog posts, copywriting) through various marketing channels (feel: social media, email).
Here’s a quick look at nearly of the most common goals that drive businesses to run campaigns:
- Strengthen brand awareness
- Launch a new product or service
- Improve customer engagement and satisfaction
- Boost sales and revenue
- Increase customer lifetime value (CLTV)
- Reduce customer churn
When we think of examples of classic marketing campaigns (like “Got Milk?” or Nike’s “Just Do It”), we often imagine television commercials, billboards, and old-fashioned print ads in magazines.
Now fast forward to today. Campaigns are no longer just for corporate giants and ad services. Assuming the wealth of digital tools and low-cost marketing networks like social media and email, businesses of all forms and sizes can carry their marketing campaign ideas to life.
The Common Threads of “Successful” Marketing Campaigns
Companies today have great creative freedom when it comes to promotions.
That said, there are three checkboxes, regardless of your business or ideas. Ideally, your marketing campaigns should be:
- Time-sensitive. Campaigns don’t last forever! Conventional wisdom says it can take two to three months to plan a thoughtful campaign. The period of your campaigns depends on the type of promotions you run. For example, a Black Friday campaign is temporary, while a hashtag campaign is longer.)
- Measuring your campaign performance data gives clues as to whether your campaign was successful based on your goals. If you don’t analyze your campaign against relevant metrics, you’re stealing it. and also
- It’s the big one. Marketing campaign ideas should be unique and based on your target audience’s wants. It would help if you did not repeat the campaigns you have done in the past or copy other companies.
What are the Essential Elements of Modern Marketing Campaigns?
The most significant advantage of campaign management over ad hoc marketing is that you are focused. By tying your messages and promotions to specific goals, objectives, and outcomes, freestyle does avoid them.
That said, the planning phase of any campaign is critical.
Before you worry about creating creative, ensure you understand the tasks involved in executing your marketing campaign ideas.
Set Relevant Business Goals – Marketing Campaign Ideas
In a nutshell, what do you hope to achieve, and how?
It’s no secret that goal setting is essential. Setting goals and tying them to specific goals means you understand the small tasks that contribute to the big picture.
You’ve probably heard of the SMART framework for goal setting. Otherwise, here’s a quick breakdown:
- Specific: Your goals should be rich, simple, and defined.
- Measurable: This is where analytics comes in. You want a plan that has one or more metrics.
- Achievable: Is it likely or impossible with your resources?
- Realistic: With your present capital of time and money, is it possible to attain your goals? and also
- Time-sensitive: Every dream needs a time frame, a year or several months.
You can create a roadmap for your marketing campaign based on the above factors. Includes timelines, deliverables, and the “who’s who” of your marketing campaign.
Campaign timing can be a balancing act. The more time you give yourself and your people to prepare and plan, the better.