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Sustainable Beauty Consumers are more aware of their purchasing choices and often prefer brands that have environmental concerns as part of their core values. Unfortunately, the beauty industry has long been a silent contributor to waste worldwide; after all, it’s a multi-billion dollar industry, so there’s a lot of waste. Many brands, aware of this, have chosen to include Sustainable Beauty elements products, from the packaging to the ingredients. Industry alone cannot end climate change, but doing something now is more important than doing nothing. Earth.Org has compiled a list of 14 of the best sustainable beauty brands.
Ren – Sustainable Beauty
REN is committed to zero waste this year, eliminating unnecessary packaging, removing sample bags, and using recycled ocean plastic in packaging.
Aveda – Sustainable Beauty
Aveda made vegan beauty products and was the first beauty company to use post-consumer recycled materials in packaging. In addition, the brand has raised $60 million for environmental initiatives since 1999.
Lush – Sustainable Beauty
Lush has long been a Sustainable Beauty champion, with 90% of its packaging recycled, including 100% plastic and PCR paper. Half of its products require no packaging, like its bath bombs, and also its Naked store in Manchester is England’s first plastic-free cosmetics store.
This brand’s packaging makes from recyclable glass, not plastic—the products manufactured without derivatives or by-products of the fossil fuel industry.
One of the few luxury products on this sustainable cosmetics list, in 2010, the brand advanced its Acqua for Life initiative, which provisions UNICEF’s efforts to ensure children have access to clean water. As a result, the industry has invested almost £7 million in projects worldwide, bringing water to nearly 200,000 people.
Another luxury brand, L’Occitane, has never handed out plastic bags in stores or for recycling since the 1990s. However, by reducing the thickness of packaging, the product has saved 28 tonnes of plastic, and by 2025 it wants all its bottles to be of 100% recycled plastic, and each store offers to recycle.
The sustainable Beauty brand is part of the Plastic Odyssey challenge. A ship powered by plastic waste collected journey will visit three continents to raise awareness of plastic waste in the oceans while educating about the potential of recycling plastics into fuel. The Parisian headquarters of Clarins has three hives with 160,000 bees.
The brand has a recycling program that invites customers to bring empty packaging from any brand to counters in the UK to be washed, shredded, and turned into plastic pellets, which do use in new road sign packaging. The Return to Origins program has processed over 1.2 tons of empty containers since 2010.
More than 75% of Weleda’s plant-based ingredients come from biodynamic or organic agriculture or controlled wild harvesting. In addition, Weleda is one of only two beauty brands marketed by the Union for Ethical BioTrade, and none of its packagings contains plastic.
Axiology Natural Organic Lipstick – Sustainable Beauty
In addition to having a zero-tolerance policy for palm oil and animal testing. The product provides financial support to Orangutan Foundation International. Where funds rescue and rehabilitate orangutans from the belongings of the palm oil industry. In addition, it sources its shea butter and moringa oil through fair trade channels.
The Body Shop
The Body Shop uses fair trade recycled plastic from India, empowering and providing workers who collect trash with cleaner working conditions and fair wages. At the store, you can bring your empty plastic and glass cans, jugs, tubes, and also bottles for recycling.
The latest on our list of sustainable beauty brands, Burt’s Bees, is working with TerraCycle and has launched two recycling programs to combat product packaging waste.
The brand strongly advocates sustainability and guarantees the use of recycled aluminum and post-consumer recycled paper printed with plant-based dyes.
Rising Circle Beauty – Sustainable Beauty
circle takes everything from coffee grounds to fruit pits and also turns them into sustainable beauty products, working with cafes and supermarkets.
The brand values sustainable beauty and considers it in all aspects of the product line, from raw materials (renewable, non-GMO, and many grown-up on the brand owner’s farm(most does make by hand in small batches premises. All using environmentally friendly developments) to bottles (all plastic do make from a resin derived from corn). In addition, all paper and cardboard remain recycled and printed with soy ink.
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