Social Media Marketing: Following their introduction in the mid-2000s, social networks have become an integral part of their users’ life. Businesses quickly recognized the potential of this new medium, and billions of dollars will now spend on social media marketing. However, some companies are still trailing behind on this front. They either do not invest enough in social networks or do not exploit their resources.
Digital Marketing Strategy
- Before getting into the matter, it is essential to define what social media marketing is. This practice consists of creating content to promote your business or product on Facebook, Twitter, and Instagram.
- Each social network’s content must design to increase brand recognition and generate sales leads.
- Likewise, this strategy should be part of your company’s digital marketing plans to obtain better results.
- If you combine it with other actions such as SEO/SEM and email campaigns, you maximize your brand’s reach.
Benefits of Social Media Marketing for Businesses
- The advantages of social media marketing are varied. They range from interacting directly with your users to saving on the marketing budget.
- The truth is that a good presence on social networks will help you stand out in the market and therefore increase your sales. But on the other hand, the potential of social networks continues to be discovered over the years.
- Some companies have improved their customer service through Twitter and WhatsApp, while Facebook and Instagram allow us to sell directly from the platform.
Here Are The Four Most Important Benefits Of Social Media Marketing.
Brand Recognition In Social Networks
- Making your products and services known in a saturated market like the current one is tricky. However, you can achieve brand recognition at a lower cost than other traditional methods with social networks.
- About 97% of marketers currently include social networks as part of their strategy. In addition, it is a way to get closer to your audience.
- In 2018, approximately 3.2 billion users participated in social networks worldwide.
- Although the penetration of the networks varies by country, it is not difficult to see why creating and sharing content designed for these platforms can benefit you.
- Social networks have improved engagement (the link or identification of the user with the brand) and interactions with your company.
- Every time a user “likes,” comments, or shares your posts, you improve your brand recognition.
- On the other hand, social media marketing can complement different digital strategies.
You Create Valuable Relationships With Your Customers
- Social networks emerge as a means to connect people regardless of distance.
- Can apply that same principle to your brand: networks will connect with your audience. It implies a degree of direct interaction that is impossible to achieve.
- That is why you must interact with your customers in this way, without simply limiting yourself to publishing information about your products and services.
- Every user comment can demonstrate how you relate to your audience publicly.
- In this way, you can create lasting relationships and loyalty to your brand with each interaction.
- It is important to note that if you are going to use your networks as a customer service channel, the tone of the communication is in line with your digital marketing strategy.
- It will recommend that you involve various departments such as support, human resources, and marketing to guarantee the quality of the channel.
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You Increase Conversion Rates
- One of the advantages of social networks is that they allow you to access detailed statistics of your users: who they are, how old they are, from where interact with you, and how they relate to your brand content.
- This information allows you to adjust the strategy when necessary and in real time.
- With social media marketing, you can increase conversion rates and generate leads.
- Actions such as contests, direct sales on the profile, or streaming live videos of your brand allow you to get leads from consumers interested in your products or services.
- If you also create landing pages on your website, conversion rates can increase considerably. The important thing, in this case, is to take the content where your customers are and that they feel attracted to your brand.
- Social networks allow you to personify your brand to generate greater trust from your users. Market Intelligence In Social Networks
- Finally, part of an excellent social media marketing strategy is learning about the market.
- Direct interactions with your audience help you understand their perceptions, doubts, and complaints about your brand. You can also know what they think of similar products and your competition.
- On the other hand, you can be aware of market trends and the actions of your competitors. It helps you always stay ahead in your niche and constantly improve the quality of your products.
Social Media Marketing Tips
- As in traditional marketing, before applying any social media strategy, you need to investigate who your audience is and which are the best platforms to target.
- For example, if you run a food or wellness store, a Yelp page could help you increase traffic to your business, while a Pinterest profile might be more profitable for a craft sale.
- As in traditional marketing, before applying any social media strategy, you need to investigate who your audience is and which are the best platforms to target.
- For example, if you run a food or wellness store, a Yelp page could help you increase traffic to your business, while a Pinterest profile might be more profitable for a craft sale.
- Finally, you need to measure the results after each campaign phase.
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